After graduating from Manchester University, I started my VAT career at Deloitte LLP in 2007 and have since taken great pleasure in helping many businesses understand and improve their VAT position. Having originally started out advising on VAT in the financial services sector, I moved on to work in the property, retail and travel industry sectors at Saffery Champness and BDO LLP, and have worked with businesses ranging from start-ups to multi-nationals...and everything in between along the way.
Since 2010, I have specialised in VAT advice to the travel and events industries, which is great as it means most of my day is spent thinking about holidays and days out! Before starting VATNAV, I worked at Elman Wall Ltd, a specialist travel accountancy firm, and still have a close relationship with EW today. In my travel VAT roles, I have dealt with VAT issues facing a wide range of travel businesses - tour operators, travel agents, events management companies, DMCs, TMCs, and charities, to name a few. Although new issues crop up all the time, I am very familiar with many of the industry-specific challenges for VAT - the Tour Operators' Margin Scheme (TOMS) rules, agent vs principal, VAT place of supply rules and international VAT, for example. I have also been lucky enough to be invited to present at industry-wide conferences, and contribute to travel trade magazines on VAT issues.
When I'm not advising on VAT, I am a keen runner having competed in five marathons and numerous other physical challenges. I also love to travel, and indulge in my love of sugar and shoes.